VISION DESIGN

PUTTING A PLAN ON THE FUTURE

Our highly engaging Vision Design process uses local input and a Susceptibility to Change Analysis to visualize and chart a path to the future.

RICH INSIGHTS. COMPELLING FUTURE.

Downtown Professional Network (DPN) Vision Design program services bring market research, visioning, and strategic planning together in a highly energetic and quick-hitting series to help communities, organizations, community leaders and economic development professionals:

Profile the local market and zero-in on market trends, target markets and opportunities
Identify and profile business types and uses targeted for expansion and recruitment
Identify and visualize potential district enhancements and redevelopment opportunities for targeted uses, public spaces and special features
Visualize the scale and nature of development to accommodate future commercial and housing uses
Fine-tune business retention, expansion and recruitment strategies, materials, systems and protocols

A LOOK INSIDE VISION DESIGN

Our highly immersive and engaging approach provides a canvas to create, a forum to dream, and a process to think, plan and act strategically.

Our Vision Design process helps put community leaders and organizations on a fast track to implementing meaningful projects and achieving tangible results. The process incorporates:

Secondary research and production of a Market Snapshot summarizing key demographic and psychograhic market characteristcs and a sales gap analysis.
A Futures Survey to gauge performance, identify business, housing and property development opportunities, district enhancement priorties, and the scale and nature for preferred development.
A quick-paced three-day immersion engaging residents and stakeholders to help visualize the future and the nature of potential district enhancement and development opportunities.

The service is highlighted by a public open house and showcase to unveil concepts and collect input, and culminates with a leadership session focused on applying the data, input, experience, lessons learned and best practices to promote and accelerate redevelopment and district enhancement opportunities.