MARKET ANALYSIS

THE COMPETIVE EDGE

Successful downtown and neighborhood business districts are redefining their position in the market and re-asserting their important role as part of the community’s economic landscape.

MEANINGFUL INSIGHTS

The marketplace is increasingly competitive. Business districts that have failed to recognize and respond to changes in the market continue to struggle in their efforts to compete, while those that are successful are redefining their position in the market and re-asserting their important role as part of the community’s economic landscape.

Information and insights gained from DPN market research and analysis services are critical to identifying retail, service and housing opportunities and for establishing meaningful directions for district enhancement, business development and marketing strategies.

OUR APPROACH

We work alongside community leaders to examine issues, address challenges and explore opportunities.

We engage stakeholders to fully assess the implications of each research project’s findings and to collaborate in critical decision-making processes. The result of the process is a “plan” that is locally embraced – a reasonable and practical way of moving forward with projects and actions rooted in sound market-based economic principles and strategies.

Our data sources and research techniques are applied to cultivate a heightened awareness of marketplace features and factors that are influencing the district’s economic performance and opportunities. Findings serve as a solid foundation for practical, market-driven strategies and actions to bolster local revitalization and business development initiatives.

SERVICES AND PRODUCTS

Our research methods and findings look beyond the numbers to generate practical tools that help expedite the transition from research to implementation. Our action-oriented approach serves as an extension of past, current and planned efforts and investments, and dramatically enhances the likelihood for the implementation of each study’s resulting strategies, projects and actions.

Examples of DPN market research services, products and methods include:

District Enhancement Strategies
Retail Studies
Consumer Surveys
Business Surveys
Focus Groups
District Housing Demand Studies
Business Retention Strategies
Business Recruitment Prospects and Profiles

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DPN Helped Our Efforts Immensely

Downtown Professionals Network completed an Economic Feasibility Study for our community which we continue to implement. DPN’s team was friendly, knowledgeable, and immediately established a rapport with our various groups. The final report provided contained valuable insights and hands-on suggestions. We recommend DPN without hesitation.