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The City of Neenah, Wisconsin (Census 2000 population:
24,507), incorporated in 1873, is situated in the heart of the "Fox
Valley" - located approximately 90 miles north of Milwaukee, 5 miles
south of Appleton and 55 miles south of Green Bay.
Neenah's central
business district, situated along the shores of the
Fox River, is home to a mix of specialty retail and unique dining
establishments and thriving office and manufacturing sectors. The
nationally recognized historic downtown can boast of its small town
atmosphere with big city amenities.
Innovative redevelopment projects and management programs
dating back 20 years have earned
Neenah a national
reputation as a pioneer in downtown redevelopment and
revitalization.
The same pioneering spirit is still alive in
Neenah today as it
considers opportunities to enhance and maintain the downtown area as
a prominent Fox Valley destination, particularly in light of a
growing number of storefront vacancies and a continued transition
from retail to service uses occupying storefronts.
The Neenah Central City Business Improvement District, in
partnership with the City of
Neenah and Future
Neenah, Incorporated retained Downtown Professionals Network to
perform a market analysis and branding strategy for the central city
business district.
The study and resulting strategies help to identify
opportunities for business retention and recruitment, promotion, and
property development by:
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Nurturing an
understanding of the dynamics of the trade area.
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Addressing
local issues and trends that affect the district and community.
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Identifying an
appropriate business mix and niche markets for the downtown
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Presenting a
market-driven promotional plan and branding concepts to promote
the district as a unique destination.
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Providing
direction to support business retention, expansion and
recruitment efforts.
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