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Communities across the
United States have seen the roles of their traditional downtown business
districts change. Downtowns, once the retail hub of communities, have
changed as new competition and retail developed in areas outside the
traditional downtown business district and in neighboring communities.
The retail marketplace
is increasingly competitive. Downtowns that have failed to recognize and
respond to changes in the market continue to struggle in their efforts
to compete: those that are successful are redefining their position in
the market and re-asserting the downtown’s important role as part of the
community’s economic landscape.
Information and insight gained from DPN
market research and analysis services are critical to identifying
retail, service and housing opportunities and for establishing
meaningful directions for downtown redevelopment, business development
and marketing strategies.
DPN consultants have
first-hand experience in building and nurturing partnerships to
effectively deal with issues and address the challenges that traditional
downtown districts face. We use that experience in our work with
communities to perform in-depth analyses and to develop plans and
strategies that embrace each community’s values, emphasize its
strengths, and capitalize upon its local resources, momentum, creativity
and ingenuity.
Our research
techniques are designed to cultivate a keen awareness of the marketplace
and local and regional factors that are impacting the business
district’s economic performance and opportunities for the future. Market
information, data and findings are analyzed in relationship to local
downtown revitalization goals and redevelopment concepts to formulate
specific strategies that can be implemented at the local level.
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The
Competitive Edge
Successful downtown
business districts are redefining their position in the market and
re-asserting the downtown’s important role as part of the community’s
economic landscape.
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