About DPN   Services   Projects   Clients   Tools   News   Contact Us

  Iowa Green Streets Pilot Project Technical Assistance
 

Construction Management and Community Marketing & Branding Strategies

In 2008, the Iowa Department of Economic Development selected two Main Street communities to serve as pilots for its Green Streets Initiative. As pilots, the Main Streets of Woodbine and West Union will experiment with measures to achieve sustainable communities and serve as models for their colleagues in Iowa and others throughout the nation.

With construction on the projects quickly approaching, and recognizing the potential for negative impacts on commerce and disruptions to the way of life in communities  during construction, Iowa Department of Economic Development and Main Street Iowa hired DPN , teamed with Arnett Muldrow & Associates, to develop strategies to mitigate adverse impacts that could be caused by construction; and to create a branding system and marketing strategies that will help business districts and the communities to survive – and thrive – during construction and beyond.

The DPN Team is currently working with the community of West Union to complete the first leg of the assignment and will commence work in Woodbine soon. Tools and resources being provided to the communities include: 

A “Preparing for Construction” report containing an implementation strategy and action agenda outlining and prioritizing project management, marketing,  communications, business assistance, marketing and promotion initiatives proposed for implementation in advance of, during and following construction.

Branding system concepts, strategies, tools, resources, graphics and templates for short- and long-term implementation.

 
 

 

Click for more on "Surviving Construction" technical assistance

 

Iowa Green Streets Pilot Project

Technical Assistance

 

 

  Home   About DPN   Services   Projects   Clients   Tools   News   Contact Us
 
 
 

Copyright 2002-2011, Downtown Professionals Network. 

All rights reserved.