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Downtown
Professionals Network (DPN) was retained by the Iowa Department of
Economic Development to provide market analysis training and
technical services to Iowa communities working with the Iowa
Downtown Resource Center and Main Street Iowa.
Services being provided by DPN
generally consist of:
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"An
Introduction to Market Analysis" workshop held at five regional
sites across the State of Iowa.
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Presentation
of a 4-part Market Analysis Training series conducted via the
Iowa Communications Network.
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Additional
technical services provided to participating communities that
includes a one-day site visit to discuss the implications of
market analysis findings and strategies for implementation, and
the production of an Executive Summary report.
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ICN Training
Series |
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Session
1:
Getting Started
May 2, 2005 |
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Session
2:
Trade Area and Secondary Research
June 6, 2005 |
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Defining the
geographic dimensions of the trade area(s)
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Procuring and
analyzing secondary market data
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Demographic
data
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Lifestyle
data
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Economic
data
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Summarizing
research completed to date
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Session
3:
Primary Research
July 18, 2005
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Session
4:
Compile, Report, Strategize -- Act!
September 26,
2005
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Compiling,
analyzing and reporting market analysis findings
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Assessing
implications of market analysis findings for:
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Downtown
development
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Downtown
marketing
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Downtown
businesses
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Presenting
market analysis findings
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Acting on market
analysis findings
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