Pepsi Refresh initiative and your "downtown neighborhood?"

We ran across this story about Pepsi opting to take a pass on Super Bowl ads this year in favor of a social media campaign. That in itself is pretty interesting, but the story also references the "Pepsi Refresh" initiative which will give away $20 million in grants to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education.

This could be a great opportunity for our "downtown neighborhoods," or perhaps for certain downtown arts & culture-related projects and other community-oriented initiatives originating in our downtown and neighborhood commercial districts. According to the story, Pepsi will make grants to up to 32 worthy projects every month.

For more information, check out the Pepsi Refresh project website at refresheverything.com.