We ran across this story about Pepsi opting to take a pass on Super Bowl ads this year in favor of a social media campaign. That in itself is pretty interesting, but the story also references the "Pepsi Refresh" initiative which will give away $20 millio… more »

Pew Research Center just released a great report on "New Media" trends, "Social Media & Mobile Internet Use Among Teens and Young Adults." It reinforces a number of the trends we've been tracking in consumer surveys conducted in communities across th… more »